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教育推广岗位职责汇编(3篇)

更新时间:2024-05-19

教育推广岗位职责

岗位职责是什么

教育推广岗位是一个专注于扩大教育项目、课程或服务影响力的职位,其核心任务是通过有效的策略和活动,提高教育产品的知名度,吸引潜在的学习者,并促进教育机构与社区的互动。

岗位职责要求

1. 具备出色的沟通技巧,能够清晰地传达教育项目的价值和目标。

2. 熟悉教育市场动态,了解目标受众的需求和兴趣。

3. 拥有良好的组织能力和项目管理经验,能有效规划和执行推广计划。

4. 精通各种营销工具和渠道,如社交媒体、电子邮件营销、线上线下活动等。

5. 具备数据分析能力,能通过数据反馈调整推广策略。

6. 具备创新思维,善于提出新的推广理念和方法。

岗位职责描述

教育推广专员需要深入理解教育产品,挖掘其独特之处,通过定制化的推广策略,将这些价值传递给目标受众。他们可能需要与教师、家长、学生和其他利益相关者建立联系,以了解他们的需求和期望,从而制定更符合市场需求的推广活动。此外,他们还需要跟踪和分析推广活动的效果,以优化策略并确保投入产出比。

有哪些内容

1. 市场研究:定期调查教育市场趋势,分析竞争对手,识别潜在的增长机会。

2. 策略制定:基于市场研究,设计和实施有针对性的推广计划,包括线上和线下活动。

3. 内容创建:编写吸引人的宣传材料,如新闻稿、社交媒体帖子、电子邮件通讯等。

4. 合作伙伴关系:建立和维护与学校、社区组织、媒体等的合作关系,共同推广教育项目。

5. 活动组织:策划和执行讲座、开放日、研讨会等各类活动,增强教育品牌的可见度。

6. 数据分析:监测和分析推广活动的数据,如参与率、转化率等,为策略调整提供依据。

7. 报告撰写:定期向管理层汇报推广活动的进展和成果,提出改进建议。

教育推广岗位的工作涵盖了广泛的领域,要求从业者具备多方面的技能和知识,同时保持对教育行业的热情和对市场变化的敏锐洞察,以确保教育机构能够在竞争激烈的环境中持续发展。

教育推广岗位职责范文

第1篇 教育推广岗位职责

养生用品教育推广主任 无限极 无限极(中国)有限公司,无限极,无限极 岗位职责:

1.培训课件的开发 、制作、优化

2.培训计划的制定 、实施、跟进

3.培训课程的标准化讲授与推广

4.教育推广活动的策划与实施

5.学习工具的创新开发应用

6.跟进上司指定项目,并按项目要求完成实施

任职资格:

1.优秀的团队协作精神与能力,富有责任感、服务精神

2.形象良好,语言表达及ppt制作能力优秀,授课经验丰富

3.具备体察顾客体验的能力,让课程更易复制 ,提升课程效益

4.具备优秀的统筹、协调能力,能有效利用内外部资源,推动培训项目的实施

第2篇 教育推广经理岗位职责

全国线下推广经理(外企教育机构) • lead offline promotion team to achieve kpi targets through diversified offline channels in each market

• strategically review and refine offline marketing channel contribution in each market, and work out the development and e_ecution action plan.

• lead and manage regional/city managers to ensure utmost presence, and acquisition performance in key areas of focus.

• set standards for campaign development, planning, e_ecution, and optimization of offline marketing channels to drive efficiency enhancement and mkt ratio control.

• provide ongoing tracking and analysis of user behavior through market analysis, competitive analysis and site analytics to identify key performance drivers and operating metrics in order to ma_imize roi of offline channels.

• conduct analysis to identify growth opportunities, campaign success, and continually refine process to enhance marketing initiatives.

• proactively communicate with nod/rod etc. to gather insights from internal stakeholders which will improve targeting efforts and generate smarter decisions

• bravely test new and innovative campaigns to uncover untapped acquisition opportunities in offline marketing.

• work closely with the cross-functional departments/teams (marketing internal teams, operations, hr, bd etc.) to deliver the aligned business objectives in both short and long-term.

• provide marketing feedback and insight to senior management on all issues relating to offline marketing initiatives

• be responsible for the budget preparation and control of china offline promotion channels.

• lead offline promotion team to achieve kpi targets through diversified offline channels in each market

• strategically review and refine offline marketing channel contribution in each market, and work out the development and e_ecution action plan.

• lead and manage regional/city managers to ensure utmost presence, and acquisition performance in key areas of focus.

• set standards for campaign development, planning, e_ecution, and optimization of offline marketing channels to drive efficiency enhancement and mkt ratio control.

• provide ongoing tracking and analysis of user behavior through market analysis, competitive analysis and site analytics to identify key performance drivers and operating metrics in order to ma_imize roi of offline channels.

• conduct analysis to identify growth opportunities, campaign success, and continually refine process to enhance marketing initiatives.

• proactively communicate with nod/rod etc. to gather insights from internal stakeholders which will improve targeting efforts and generate smarter decisions

• bravely test new and innovative campaigns to uncover untapped acquisition opportunities in offline marketing.

• work closely with the cross-functional departments/teams (marketing internal teams, operations, hr, bd etc.) to deliver the aligned business objectives in both short and long-term.

• provide marketing feedback and insight to senior management on all issues relating to offline marketing initiatives

• be responsible for the budget preparation and control of china offline promotion channels.

第3篇 教育推广顾问岗位职责

1、熟悉周边教育市场及生源市场;

2、开发生源渠道,为咨询部提供数据信息;

3、配合市场策划开展招生活动;

4、数据收集,并进行电话邀约上门,完成既定目标;

5、完成公司制订的当月计划和促销任务。

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